Why Uber is shutting down its free rewards program this fall
Uber is discontinuing its free loyalty program. Uber said it would shut down Uber Rewards on November 1st.
Users have until the end of August to earn points, with the final day to redeem rewards falling on October 31st.
Announced in 2018, Uber Rewards gave customers the opportunity to earn points on every Uber and Uber Eats transaction
The program has four membership levels, with members unlocking new perks at each stage
Platinum level includes protection against price surging and priority pick-ups at airports
Uber plans to promote its paid Uber One membership program
The $10 per month service comes with perks like free Uber Eats deliveries and five percent off rides from top-rated Uber drivers
“Thank you for being part of Uber Rewards,” the company said in email about the shutdown
“It’s been a great ride, but we’ve decided to end Rewards soon, as we shift our focus to our new Uber One membership program.”
Uber will give existing Rewards users a free one-month trial to Uber One
Once that period is over, you’ll need to subscribe if you want to keep the benefits associated with the program